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Inside BT Sport and Eurosport's merger: What the deal means, what happens next and will the joint venture challenge Sky? - SportsPro
![Football experts Steve McManaman and David James laugh during the BT Sport channel launch program at the BT Sport studio in the Queen Elizabeth Olympic Park, in east London August 1, 2013. Football experts Steve McManaman and David James laugh during the BT Sport channel launch program at the BT Sport studio in the Queen Elizabeth Olympic Park, in east London August 1, 2013.](https://c8.alamy.com/comp/2D0D0EN/football-experts-steve-mcmanaman-and-david-james-laugh-during-the-bt-sport-channel-launch-program-at-the-bt-sport-studio-in-the-queen-elizabeth-olympic-park-in-east-london-august-1-2013-britains-bt-launches-its-much-heralded-sports-tv-service-today-in-the-biggest-challenge-to-the-dominance-of-bskyb-since-rupert-murdoch-launched-the-pay-tv-group-over-20-years-ago-reuterssuzanne-plunkett-britain-tags-media-sport-soccer-2D0D0EN.jpg)
Football experts Steve McManaman and David James laugh during the BT Sport channel launch program at the BT Sport studio in the Queen Elizabeth Olympic Park, in east London August 1, 2013.
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Sky and BT Sport retain grip on Premier League rights but TV frenzy cools | Premier League | The Guardian
![A screen showing that BT Sport channel launch program is on air is seen outside the BT Sport studio in the Queen Elizabeth Olympic Park, in east London August 1, 2013. Britain's A screen showing that BT Sport channel launch program is on air is seen outside the BT Sport studio in the Queen Elizabeth Olympic Park, in east London August 1, 2013. Britain's](https://c8.alamy.com/comp/2CYE57Y/a-screen-showing-that-bt-sport-channel-launch-program-is-on-air-is-seen-outside-the-bt-sport-studio-in-the-queen-elizabeth-olympic-park-in-east-london-august-1-2013-britains-bt-launched-its-much-heralded-sports-tv-service-today-in-the-biggest-challenge-to-the-dominance-of-bskyb-since-rupert-murdoch-launched-the-pay-tv-group-over-20-years-ago-reuterssuzanne-plunkett-britain-tags-media-sport-business-2CYE57Y.jpg)