Why the Super Bowl is losing the 18-49 demographic
Live sports viewers down, sports highlights viewers flock to YouTubenScreenMedia
The Unraveling of Live Sports TV. Unpacking the contributing factors and… | by Richard Yao | IPG Media Lab | Medium
Super Bowl television ratings - Wikipedia
Sports Viewership on Twitch Rises 151% in 2021 - Stream Hatchet
Hoop Dreams: Multicultural Diversity in NBA Viewership
U.S. sports content viewership by age 2020 | Statista
The rise of sports streaming: Where is it most popular? – YouGov Sport
NFL viewership slipping among females of most demographics
Sports viewership - major events 2014 | Statista
Sports Came Back, But SVOD and News Have Stolen Viewing Share | Nielsen
Summer of Sport in One Weekend - Nielsen Sports
Competition between sports for fans' money and attention is increasingly fierce | The Economist
Which Sports Have the Whitest/Richest/Oldest Fans? - The Atlantic
Esports Viewership vs. Sports in 2020 | Roundhill Investments
12 Live Streaming Sports Statistics About Fan Viewing Habits
We are wrong about millennial sports fans | McKinsey
Esports Viewership vs. Sports in 2020 | Roundhill Investments
Esports vs Sports | Can Esports Compete with Traditional Sports?
In the US, People Are Switching to Digital for Live Sports Viewing - Insider Intelligence Trends, Forecasts & Statistics
Will Live Sports Viewership Rebound in 2021? Polling Offers Some Clues - Morning Consult
Sports | Gallup Historical Trends
Youth composition of TV audiences for pro sports 2017 | Statista
Will Live Sports Viewership Rebound in 2021? Polling Offers Some Clues - Morning Consult
U.S. digital sports viewership 2021 | Statista
Will COVID-19 change the way we watch sports on television? | World Economic Forum
Sports Viewership Migrates To Connected Devices 12/16/2019
